Bill Veeck

by Michael Ceraolo

I don’t think I was a genius
by any objective measurement,
but it wasn’t hard to seem like one
compared to most of the other owners,
who considered attendance at the games
to be the fans’ religious obligation
My treating baseball as a business
that had to attract its customers
with a good product and fun at the park
was derided as heresy
(though many of my ideas were soon copied)
And that wasn’t their only resort to mystical nonsense:
they first fought, and then severely limited, night games
Just imagine:
running a business whose hours of operation
(set by you)
preclude the vast majority of customers
from patronizing your business.

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